“Congrats!
Your account has been invited to participate in testing one of Twitter’s newest business-centric features, the Twitter Toolkit. We’ll be rolling it out to you within the next few days (if you don’t have it already) for your business or organization’s Twitter account. To get started, visit your business’ Twitter account settings…
http://twitter.com/settings/account
…and look for the “Business” tab. From there you’ll be directed to fill out some information which will help us verify your business or organization.”
Once businesses clicks the link, they have to activate the business features for their accounts. It then takes them to a page where they fill in information such as business contact info and whether they are a small business, large company, or an individual/group:
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